Who we are

Who are we

We are, as our name suggests, a market research firm. But what exactly is market research?

Market research is, among other things, finding out what people think about products or services, but also what people think about something. Where do people agree or disagree with the goal of product improvement, adjusting policy, monitoring quality or understanding public opinion.

There are many ways to conduct market research. On the market research page you can see what we do.

We were founded in 1984 and since the early years MCM Research has always tried to develop itself technologically. That makes, for example, that we were the first agency to use the iPad to interview people on the street face-to-face. A more recent example of our innovations is CAVI. Here, instead of face-to-face at respondents’ homes, for example, we conduct remote interviews with respondents using video calling. In 2020, we were the first agency in the Netherlands to conduct 1,000 CAVI interviews in four weeks. For this, more than a hundred interviewers were trained and deployed across the country. Proof that we continue to innovate in the world of face to face fieldwork and data collection. Ultimately with only one goal: to provide our clients with the best data and insights. To achieve this we want to bring back the personal approach and involvement in market research.

MCM Research the face-to-face data collection specialist

MCM has its own test locations in the Netherlands. These test locations have all the facilities to make your research a success.
Whether it concerns a self-completion for a population survey or a taste test in which products have to be prepared and tasted.

We also have our own location at Amsterdam Airport Schiphol where we conduct all face to face market research for the airport. From our office in Leuven, a local team and additional interviewing corps carry out the face to face data collection in Belgium.

In addition to face to face fieldwork, MCM Research also offers support services allowing us to organize the entire data collection in-house. This ranges from questionnaire programming, coding and data entry to data processing. MCM Research also has its own CATI infrastructure for telephone research, quality control and hybrid research methods. We have been able to achieve this market position thanks to hard work but equally by keeping a clear vision of who we are and what we stand for.

MCM Research stands for high-quality fieldwork

Face to face research is a classic research method that we complete with great skill, in a modern and innovative way. We are a warm company that believes in the added value of a personal local approach. We invest in the training and support of both our people and our interviewers to enable high-quality fieldwork. MCM is ISO 20252:2019 certified. We are a member of ESOMAR, MOA and a Fair Data company.

MCM Research stands for independence and partnerships

We are an independent agency that aims to provide solutions for all parties looking for face to face data collection. We opt for a sustainable and transparent collaboration with our partners. We are the permanent partner of Kantar, but also carry out assignments for GfK, Ipsos, Marketresponse, Motivaction, DataSynergy, Haystack and numerous other research agencies. But we also perform data collection directly for end customers. For example, we have been the regular fieldwork partner of Schiphol Airport for many years.

MCM Research stands for simplicity

Our focus is clear. We are experts in organizing personal data collection. We are easy to work with and deliver what we promise. Our offer is transparent and priced correctly.